Advertising Your Web Page
There are a couple of ways you can advertise your web site, and, it doesn't involve spending a dime.
It does involve knowing a little bit of HTML code.
How to be Found on a Search
First, know how to submit your web address to the search site.
You know a good commercial site must include contact information, and a web search page is no different.
Check around the corners of the search engine's web page and look for "help" or some other type link that indicates information about the company who creates the web site.
There you can usually find detailed information on how to bring your web address to the attention of the search engine.
Webrings
Most search engines are constantly browsing the web for new web pages to add to their repertoire.
Unfortunately, the only method a search engine has of finding new web pages are through links from known web sites.
A webring is a group of web sites that have each other's web links included in their site.
In this way, your web address becomes available for finding. How do you find a webring to join?
Just type into any search engine "webring" and get a list!
HTML Header Tags
Now in order to make your web pages more accessible to search engines are to insert in your web page code certain information.
Specifically what?
Well, for starters, the very keywords you want to have a search engine flag your site for.
Here's where viewing the source code of a web page will be useful.
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN">
<html>
<head>
<meta http-equiv="Content-Type" content="text/html; charset=iso-8859-1">
<meta name="description" content="Internet Montana - your Montana owned low cost high service Internet service provider">
<meta name="keywords" content="Internet Montana, ISP, Montana, montana isp, MONTANA ISP's, internet service provider, internet access providers, 56k dialup, technical support, local dial up, domain hosting, webhosting, email, Billings, Bozeman, Great Falls, Helena, locally owned, Montana owned, low cost, customer service">
<title>Internet Montana: Welcome!</title>
</head>
As you can see, the source code doesn't look anything like what's showing in the web browser.
The parts you don't see are called "tags".
These are the part of HTML code that tell your browser what to do, whether it be to print text, show a picture, or link to another site.
A "meta tag" is a tag entered into the beginning your web pages' HTML code that indicates to the web browser the title or topic of the content of that web page.
This information is not for display, it is only for reference, particularly for search engines.
There is also a "title" tag, which is similar, but a single line description of the web page's content.
Some excellent websites for more information are:
Scrub the Web
Webring
Back to Basics: META Tags/WebDeveloper.com
The HTML title tag and Internet search engines - what you should know
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